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dove baby oil
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Avg price
Okay$10.46avg listing price — sweet spot $15–$100
Price range
Okay$6.49–$19.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad5,419.43avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-17.0%90-day search growth — must beat 0% to launch
Market size
Bad$56K$56K/yr · 96K searches
Competition
Bad95%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand