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doterra lavender essential oil
Worth a lookShows low returns (0.3%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Great$50.56avg listing price — sweet spot $15–$100
Market size
Great$1.4M$1.4M/yr · 727K searches
Competition
Great40%top-5 click share — an open shelf
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,326.9avg incumbent reviews — the moat a new listing must climb
Price range
Okay$9.79–$240.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-15.3%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price