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donjoy knee braces
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Great$81.09avg listing price — sweet spot $15–$100
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Market size
Good$379K$379K/yr · 277K searches
Price range
Okay$24.22–$180.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,873.19avg incumbent reviews — the moat a new listing must climb
Growth
Bad-3.2%90-day search growth — must beat 0% to launch
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Returns
Bad8.2%return rate — above 5% kills the launch gate
Brand share
Bad98%top-5 brand share — brand-locked demand