46
dmae
Skip itSoft demand (-16.9% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great10.6%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.85avg listing price — sweet spot $15–$100
Review moat
Good707.6avg incumbent reviews — the moat a new listing must climb
Price range
Okay$6.44–$22.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Market size
Bad$86K$86K/yr · 55K searches
Growth
Bad-16.9%90-day search growth — must beat 0% to launch