25
dm
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Okay$10.60avg listing price — sweet spot $15–$100
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,998.5avg incumbent reviews — the moat a new listing must climb
Price range
Bad$6.78–$17.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$83K$83K/yr · 362K searches
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Competition
Bad86%top-5 click share — a locked-up shelf
Growth
Bad-32.2%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand