56
disposable
Launch itA $8.2M/yr market growing +22.6% this quarter with returns at 0.3% — clears our launch bar.
Market size
Incredible$8.2M$8.2M/yr · 4.0M searches
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible15.3%search→purchase rate — share of searches ending in a sale
Avg price
Good$13.62avg listing price — sweet spot $15–$100
Growth
Good+22.6%90-day search growth — must beat 0% to launch
Price range
Okay$2.78–$25.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Review moat
Bad4,466.78avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad84%top-5 click share — a locked-up shelf