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disney wrapping paper
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Review moat
Good631.69avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Avg price
Good$12.00avg listing price — sweet spot $15–$100
Market size
Okay$234K$234K/yr · 417K searches
Price range
Okay$6.03–$18.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+3.0%90-day search growth — must beat 0% to launch
Competition
Bad77%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad98%top-5 brand share — brand-locked demand