55
disinfecting wipes travel size
Worth a lookShows low returns (0.4%), but strong incumbent ratings (4.7★) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great10.9%search→purchase rate — share of searches ending in a sale
Market size
Great$1.2M$1.2M/yr · 1.1M searches
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Growth
Okay+14.8%90-day search growth — must beat 0% to launch
Price range
Okay$1.02–$24.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Avg price
Okay$9.86avg listing price — sweet spot $15–$100
Review moat
Bad13,091avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality