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dishwasher deodorizer
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible15.6%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+21.6%90-day search growth — must beat 0% to launch
Avg price
Okay$10.04avg listing price — sweet spot $15–$100
Market size
Okay$116K$116K/yr · 74K searches
Price range
Bad$4.49–$17.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad17,436.3avg incumbent reviews — the moat a new listing must climb
Competition
Bad80%top-5 click share — a locked-up shelf
Brand share
Bad98%top-5 brand share — brand-locked demand