40
dish soap spray bottle
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible20.7%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Market size
Good$692K$692K/yr · 315K searches
Price range
Okay$3.65–$22.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.63avg listing price — sweet spot $15–$100
Growth
Bad-9.7%90-day search growth — must beat 0% to launch
Review moat
Bad19,028avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad94%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand