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dish soap refills
Worth a lookShows searches that convert (19.1% search→purchase), but brand-locked demand (top 5 brands take 94% of clicks) keeps it on the watch list.
Conversion
Incredible19.1%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Market size
Incredible$2.1M$2.1M/yr · 1.0M searches
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$10.84avg listing price — sweet spot $15–$100
Price range
Okay$3.82–$21.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+4.6%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad21,614.7avg incumbent reviews — the moat a new listing must climb
Brand share
Bad94%top-5 brand share — brand-locked demand