58
dish soap bar
Worth a lookShows low returns (1.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.2%return rate — above 5% kills the launch gate
Avg price
Great$16.42avg listing price — sweet spot $15–$100
Brand share
Great57%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good632.87avg incumbent reviews — the moat a new listing must climb
Price range
Good$4.97–$38.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Market size
Okay$194K$194K/yr · 458K searches
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-10.5%90-day search growth — must beat 0% to launch