54
dish and hand soap
Worth a lookShows low returns (0.2%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible14.5%search→purchase rate — share of searches ending in a sale
Market size
Great$1.2M$1.2M/yr · 655K searches
Price range
Good$3.72–$29.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+29.1%90-day search growth — must beat 0% to launch
Avg price
Good$12.29avg listing price — sweet spot $15–$100
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad22,028.33avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand