65
dim supplement
Launch itA $6.9M/yr market growing +2.1% this quarter with returns at 0.0% — clears our launch bar.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Market size
Incredible$6.9M$6.9M/yr · 1.6M searches
Conversion
Incredible13.7%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$31.19avg listing price — sweet spot $15–$100
Price range
Great$9.97–$67.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good69%top-5 brand share — brands hold most of the demand
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+2.1%90-day search growth — must beat 0% to launch
Review moat
Bad4,869.86avg incumbent reviews — the moat a new listing must climb