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63

digestive enzymes

Launch it

A $10.0M/yr market growing +38.3% this quarter with returns at 0.0% — clears our launch bar.

Market size 100Growth 61Conversion 86Competition 24Returns 100Price range 83Avg price 95Brand share 15Review moat 11Quality gap 52

Market size

Incredible$10.0M

$10.0M/yr · 4.2M searches

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$24.20

avg listing price — sweet spot $15–$100

Conversion

Great9.8%

search→purchase rate — share of searches ending in a sale

Price range

Great$9.95–$43.81

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+38.3%

90-day search growth — must beat 0% to launch

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Bad71%

top-5 click share — a locked-up shelf

Brand share

Bad94%

top-5 brand share — brand-locked demand

Review moat

Bad29,569.08

avg incumbent reviews — the moat a new listing must climb

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