50
didoo for women
Worth a lookShows low returns (0.3%), but weak search conversion (0.5%) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Incredible$29.70avg listing price — sweet spot $15–$100
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Brand share
Good62%top-5 brand share — brands hold most of the demand
Price range
Good$12.36–$173.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,830.59avg incumbent reviews — the moat a new listing must climb
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Growth
Okay+4.1%90-day search growth — must beat 0% to launch
Market size
Bad$54K$54K/yr · 385K searches
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale