60
diabetic supplies
Worth a lookShows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Brand share
Incredible36%top-5 brand share — no brand owns this niche
Avg price
Great$21.46avg listing price — sweet spot $15–$100
Competition
Great28%top-5 click share — an open shelf
Price range
Great$5.64–$94.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$403K$403K/yr · 861K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Review moat
Bad6,884.84avg incumbent reviews — the moat a new listing must climb
Growth
Bad-24.2%90-day search growth — must beat 0% to launch
Signals No Dominant Brand