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59

dhm

Worth a look

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 65Growth 50Conversion 96Competition 15Returns 100Price range 95Avg price 95Brand share 28Review moat 43Quality gap 58

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible13.2%

search→purchase rate — share of searches ending in a sale

Avg price

Incredible$25.30

avg listing price — sweet spot $15–$100

Price range

Incredible$15.76–$34.11

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$621K

$621K/yr · 186K searches

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Growth

Okay+19.8%

90-day search growth — must beat 0% to launch

Review moat

Okay2,222.8

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Competition

Bad83%

top-5 click share — a locked-up shelf

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