60
dha
Launch itA $954K/yr market growing +0.6% this quarter with returns at 0.0% — clears our launch bar.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible$29.42avg listing price — sweet spot $15–$100
Price range
Great$7.57–$54.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$954K$954K/yr · 533K searches
Competition
Great40%top-5 click share — an open shelf
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Growth
Okay+0.6%90-day search growth — must beat 0% to launch
Review moat
Bad6,272.97avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality