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dexcom g7
Launch itA $2.0M/yr market growing +39.9% this quarter with returns at 0.8% — clears our launch bar.
Returns
Incredible0.8%return rate — above 6% kills the launch gate
Market size
Incredible$2.0M$2.0M/yr · 2.2M searches
Competition
Great31%top-5 click share — an open shelf
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great$17.18avg listing price — sweet spot $15–$100
Brand share
Good63%top-5 brand share — brands hold most of the demand
Price range
Good$6.03–$31.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+39.9%90-day search growth — must beat 0% to launch
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,507.21avg incumbent reviews — the moat a new listing must climb