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dexa scan
Worth a lookShows a $1.3M/yr market, but a deep review moat (26,362 avg reviews) keeps it on the watch list.
Market size
Great$1.3M$1.3M/yr · 290K searches
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Returns
Good2.3%return rate — above 5% kills the launch gate
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$193.42avg listing price — sweet spot $15–$100
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Growth
Okay+0.3%90-day search growth — must beat 0% to launch
Price range
Bad$20.95–$484.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad26,361.68avg incumbent reviews — the moat a new listing must climb
Signals High Price