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detergent for black clothes
Launch itA $1.0M/yr market growing +104.4% this quarter with returns at 0.4% — clears our launch bar.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Incredible15.2%search→purchase rate — share of searches ending in a sale
Growth
Great+104.4%90-day search growth — must beat 0% to launch
Avg price
Great$18.27avg listing price — sweet spot $15–$100
Market size
Great$1.0M$1.0M/yr · 364K searches
Price range
Great$8.89–$35.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad5,128.09avg incumbent reviews — the moat a new listing must climb
Competition
Bad82%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals Trending