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dessert plates
Launch itA $1.8M/yr market growing +10.2% this quarter with returns at 0.4% — clears our launch bar.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Brand share
Incredible38%top-5 brand share — no brand owns this niche
Market size
Great$1.8M$1.8M/yr · 1.3M searches
Competition
Great25%top-5 click share — an open shelf
Conversion
Great7.9%search→purchase rate — share of searches ending in a sale
Avg price
Great$16.60avg listing price — sweet spot $15–$100
Price range
Good$3.24–$40.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+10.2%90-day search growth — must beat 0% to launch
Review moat
Bad4,888.58avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand