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dessert cups
Launch itA $2.6M/yr market growing +34.7% this quarter with returns at 1.1% — clears our launch bar.
Market size
Incredible$2.6M$2.6M/yr · 3.8M searches
Returns
Great1.1%return rate — above 6% kills the launch gate
Brand share
Great53%top-5 brand share — no brand owns this niche
Avg price
Great$16.34avg listing price — sweet spot $15–$100
Review moat
Good907.79avg incumbent reviews — the moat a new listing must climb
Price range
Good$3.92–$33.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+34.7%90-day search growth — must beat 0% to launch
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality