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deodorant wipes
Launch itA $900K/yr market growing +25.2% this quarter with returns at 0.4% — clears our launch bar.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great7.7%search→purchase rate — share of searches ending in a sale
Market size
Great$900K$900K/yr · 869K searches
Avg price
Good$13.40avg listing price — sweet spot $15–$100
Price range
Good$6.00–$27.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+25.2%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Review moat
Bad6,804.76avg incumbent reviews — the moat a new listing must climb
Brand share
Bad92%top-5 brand share — brand-locked demand