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denture toothpaste
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great11.9%search→purchase rate — share of searches ending in a sale
Avg price
Great$16.00avg listing price — sweet spot $15–$100
Price range
Good$6.87–$28.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$332K$332K/yr · 175K searches
Review moat
Okay2,862.36avg incumbent reviews — the moat a new listing must climb
Growth
Okay+4.9%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad81%top-5 click share — a locked-up shelf
Brand share
Bad98%top-5 brand share — brand-locked demand