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delicate laundry detergent
Launch itA $2.8M/yr market growing +49.9% this quarter with returns at 0.4% — clears our launch bar.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Market size
Incredible$2.8M$2.8M/yr · 1.3M searches
Conversion
Incredible12.2%search→purchase rate — share of searches ending in a sale
Avg price
Great$18.31avg listing price — sweet spot $15–$100
Growth
Good+49.9%90-day search growth — must beat 0% to launch
Price range
Good$5.03–$35.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad4,458.2avg incumbent reviews — the moat a new listing must climb
Brand share
Bad94%top-5 brand share — brand-locked demand