49
deet wipes
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible15.5%search→purchase rate — share of searches ending in a sale
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great$16.69avg listing price — sweet spot $15–$100
Growth
Great+63.3%90-day search growth — must beat 0% to launch
Price range
Good$6.40–$31.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$232K$232K/yr · 90K searches
Review moat
Okay3,784avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad89%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand