63
deer out
Launch itA $1.3M/yr market growing +367.3% this quarter with returns at 0.4% — clears our launch bar.
Growth
Incredible+367.3%90-day search growth — must beat 0% to launch
Conversion
Incredible24.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Great$57.03avg listing price — sweet spot $15–$100
Market size
Great$1.3M$1.3M/yr · 92K searches
Price range
Great$17.92–$119.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,588.2avg incumbent reviews — the moat a new listing must climb
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand