57
deep wound healing ointment
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Brand share
Great49%top-5 brand share — no brand owns this niche
Avg price
Great$17.57avg listing price — sweet spot $15–$100
Conversion
Good6.2%search→purchase rate — share of searches ending in a sale
Price range
Good$4.08–$38.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Market size
Okay$208K$208K/yr · 190K searches
Growth
Okay+2.9%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad10,735.26avg incumbent reviews — the moat a new listing must climb
Signals No Dominant Brand