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deep clean toothpaste
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible13.5%search→purchase rate — share of searches ending in a sale
Price range
Good$4.75–$27.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$341K$341K/yr · 245K searches
Avg price
Okay$10.33avg listing price — sweet spot $15–$100
Review moat
Okay3,607.91avg incumbent reviews — the moat a new listing must climb
Growth
Bad-5.1%90-day search growth — must beat 0% to launch
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Competition
Bad85%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand