45
decanter cleaner
Skip itA small market ($43K/yr) — this niche doesn't clear our bar today.
Conversion
Incredible14.5%search→purchase rate — share of searches ending in a sale
Returns
Great1.3%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Okay$11.69avg listing price — sweet spot $15–$100
Price range
Okay$5.43–$22.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Review moat
Okay3,166.27avg incumbent reviews — the moat a new listing must climb
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Market size
Bad$43K$43K/yr · 25K searches
Growth
Bad-28.2%90-day search growth — must beat 0% to launch