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dayquil individual packets
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible14.3%search→purchase rate — share of searches ending in a sale
Avg price
Good$13.76avg listing price — sweet spot $15–$100
Price range
Okay$6.78–$22.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-5.5%90-day search growth — must beat 0% to launch
Review moat
Bad12,793.57avg incumbent reviews — the moat a new listing must climb
Market size
Bad$59K$59K/yr · 30K searches
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Competition
Bad93%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand