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dawn sponges
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great10.0%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad6,226.5avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$8.50avg listing price — sweet spot $15–$100
Competition
Bad74%top-5 click share — a locked-up shelf
Growth
Bad-13.0%90-day search growth — must beat 0% to launch
Price range
Bad$2.83–$17.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$38K$38K/yr · 45K searches
Brand share
Bad100%top-5 brand share — brand-locked demand