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dawn antibacterial dish soap
Worth a lookShows low returns (0.1%), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great9.6%search→purchase rate — share of searches ending in a sale
Price range
Good$3.67–$39.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$656K$656K/yr · 547K searches
Growth
Good+36.5%90-day search growth — must beat 0% to launch
Avg price
Good$12.53avg listing price — sweet spot $15–$100
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Review moat
Bad10,502avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad99%top-5 brand share — brand-locked demand