40
dark red ribbon
Skip itPrices mostly outside the sweet spot ($3.49–$13.10) — this niche doesn't clear our bar today.
Brand share
Great56%top-5 brand share — no brand owns this niche
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Review moat
Good1,167.18avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.6%return rate — above 5% kills the launch gate
Avg price
Bad$7.44avg listing price — sweet spot $15–$100
Growth
Bad-12.4%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$42K$42K/yr · 95K searches
Price range
Bad$3.49–$13.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand