47
damp duster
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.0%return rate — above 5% kills the launch gate
Conversion
Great7.7%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Good$453K$453K/yr · 525K searches
Price range
Good$6.90–$24.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.14avg listing price — sweet spot $15–$100
Review moat
Okay2,568.23avg incumbent reviews — the moat a new listing must climb
Growth
Bad-8.3%90-day search growth — must beat 0% to launch
Competition
Bad77%top-5 click share — a locked-up shelf
Brand share
Bad96%top-5 brand share — brand-locked demand