41
custom orthotics
Skip itA concentrated shelf (top 5 take 69% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$72.07avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good$18.21–$172.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,490.17avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.0%return rate — above 5% kills the launch gate
Growth
Okay+8.0%90-day search growth — must beat 0% to launch
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Market size
Okay$120K$120K/yr · 61K searches
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Competition
Okay69%top-5 click share — leaders hold, buyers still browse