55
custom matchbooks
Worth a lookShows low returns (1.0%), but a small market ($44K/yr) keeps it on the watch list.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Avg price
Incredible$26.22avg listing price — sweet spot $15–$100
Review moat
Great301.31avg incumbent reviews — the moat a new listing must climb
Price range
Great$7.01–$64.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good66%top-5 brand share — brands hold most of the demand
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Growth
Okay+15.1%90-day search growth — must beat 0% to launch
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$44K$44K/yr · 120K searches