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Worth a lookShows low returns (0.9%), but brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Conversion
Great10.8%search→purchase rate — share of searches ending in a sale
Avg price
Great$19.56avg listing price — sweet spot $15–$100
Price range
Good$5.65–$32.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,200.54avg incumbent reviews — the moat a new listing must climb
Market size
Good$286K$286K/yr · 135K searches
Growth
Good+20.7%90-day search growth — must beat 0% to launch
Competition
Bad72%top-5 click share — a locked-up shelf
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad95%top-5 brand share — brand-locked demand