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cups
Launch itA $17.7M/yr market growing +20.1% this quarter with returns at 0.7% — clears our launch bar.
Market size
Incredible$17.7M$17.7M/yr · 14.8M searches
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great8.2%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.66avg listing price — sweet spot $15–$100
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Brand share
Good73%top-5 brand share — brands hold most of the demand
Growth
Good+20.1%90-day search growth — must beat 0% to launch
Price range
Okay$3.92–$24.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,812.75avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality