60
crystals
Worth a lookShows no brand lock-in (top 5 brands take 44% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great44%top-5 brand share — no brand owns this niche
Returns
Great1.2%return rate — above 5% kills the launch gate
Avg price
Great$20.05avg listing price — sweet spot $15–$100
Competition
Great34%top-5 click share — an open shelf
Market size
Great$1.1M$1.1M/yr · 4.3M searches
Price range
Good$5.70–$168.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,199.25avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-10.5%90-day search growth — must beat 0% to launch
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand