29
crystal heart
Skip itSoft demand (-54.0% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.9%return rate — above 5% kills the launch gate
Avg price
Good$13.19avg listing price — sweet spot $15–$100
Price range
Good$6.72–$23.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,491.33avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$95K$95K/yr · 316K searches
Competition
Bad83%top-5 click share — a locked-up shelf
Brand share
Bad95%top-5 brand share — brand-locked demand
Growth
Bad-54.0%90-day search growth — must beat 0% to launch