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52

crystal candle

Worth a look

Shows low returns (1.2%), but a small market ($80K/yr) keeps it on the watch list.

Market size 20Growth 20Conversion 36Competition 81Returns 92Price range 76Avg price 84Brand share 61Review moat 49Quality gap 48

Returns

Great1.2%

return rate — above 5% kills the launch gate

Avg price

Great$18.57

avg listing price — sweet spot $15–$100

Competition

Great34%

top-5 click share — an open shelf

Price range

Great$9.56–$32.17

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good69%

top-5 brand share — brands hold most of the demand

Review moat

Okay1,637.36

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.9%

search→purchase rate — share of searches ending in a sale

Market size

Bad$80K

$80K/yr · 150K searches

Growth

Bad-10.0%

90-day search growth — must beat 0% to launch

Trend