47
cradle cap comb
Skip itSoft demand (-19.9% this quarter) — this niche doesn't clear our bar today.
Conversion
Great11.2%search→purchase rate — share of searches ending in a sale
Market size
Great$1.3M$1.3M/yr · 961K searches
Returns
Great1.6%return rate — above 5% kills the launch gate
Price range
Good$5.01–$42.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.15avg listing price — sweet spot $15–$100
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Review moat
Bad6,196.75avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad76%top-5 click share — a locked-up shelf
Growth
Bad-19.9%90-day search growth — must beat 0% to launch