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cozy candle
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$25.60avg listing price — sweet spot $15–$100
Review moat
Great152.76avg incumbent reviews — the moat a new listing must climb
Price range
Great$13.08–$46.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.5%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-10.7%90-day search growth — must beat 0% to launch
Market size
Bad$74K$74K/yr · 138K searches
Brand share
Bad99%top-5 brand share — brand-locked demand
Signals Low Review Barrier