57
cooling sleep mask
Worth a lookShows low returns (1.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.7%return rate — above 5% kills the launch gate
Avg price
Great$16.02avg listing price — sweet spot $15–$100
Price range
Great$6.78–$44.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good68%top-5 brand share — brands hold most of the demand
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Growth
Good+33.6%90-day search growth — must beat 0% to launch
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Market size
Okay$237K$237K/yr · 278K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad8,025.26avg incumbent reviews — the moat a new listing must climb