65
cooling pads
Worth a lookShows no brand lock-in (top 5 brands take 39% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible39%top-5 brand share — no brand owns this niche
Avg price
Incredible$44.33avg listing price — sweet spot $15–$100
Competition
Great29%top-5 click share — an open shelf
Returns
Great1.6%return rate — above 5% kills the launch gate
Growth
Great+70.1%90-day search growth — must beat 0% to launch
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Market size
Okay$161K$161K/yr · 146K searches
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Review moat
Bad8,735.67avg incumbent reviews — the moat a new listing must climb
Price range
Bad$5.27–$608.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand