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66

cookies and cream protein powder

Worth a look

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 64Growth 40Conversion 54Competition 74Returns 100Price range 94Avg price 95Brand share 79Review moat 32Quality gap 52

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$43.30

avg listing price — sweet spot $15–$100

Price range

Great$13.77–$91.67

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great56%

top-5 brand share — no brand owns this niche

Competition

Good41%

top-5 click share — leaders hold, buyers still browse

Market size

Good$590K

$590K/yr · 306K searches

Conversion

Good4.5%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Growth

Okay+12.3%

90-day search growth — must beat 0% to launch

Review moat

Okay3,276.24

avg incumbent reviews — the moat a new listing must climb

Search terms