61
cones
Launch itA $11.2M/yr market growing +6.2% this quarter with returns at 0.3% — clears our launch bar.
Market size
Incredible$11.2M$11.2M/yr · 4.9M searches
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible12.8%search→purchase rate — share of searches ending in a sale
Price range
Great$7.71–$93.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$17.87avg listing price — sweet spot $15–$100
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Growth
Okay+6.2%90-day search growth — must beat 0% to launch
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Review moat
Bad7,215.9avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality